Team

Brand

Goldflux

Goldflux is the public brand for strategy, systems and ventures around technology, decision-making and long-term value.

• Goldflux was founded by Christiaan Roos and Gabriëlle Roos-de Hek.

15+ years of experience in decision and risk models within regulated environments. He designs systems with explainability, testability and responsibility as core principles.

Person

Christiaan Roos

Econometrician · Systems architect · Investor

Christiaan has spent more than 15 years working on quantitative decision models in strongly regulated environments, including insurers and banks. His experience with frameworks such as IFRS 9/17, Solvency II and Basel shapes how we design systems: transparent, explainable and testable. That background also shapes how we use AI: as reinforcement for human judgement, not as a replacement.

Location

Netherlands · Remote

• Co-founder of Goldflux.

Strategic thinker focused on decision-making, behaviour and change processes in complex organisations.

Person

Gabriëlle Roos-de Hek

Strategic thinker · Product owner · Behavioural scientist

Gabriëlle brings together insights from behavioural science, decision-making and systems thinking. She focuses on how people make choices in complex situations and how structures and technology can support that process without taking it over.

Location

Netherlands · Remote

• Co-founder of Goldflux. Her primary public professional profile is at Sepora.